I'd like to think what we do is a little different. My goal when starting Ramp was to distance our business model away from bad industry habits. Today's digital marketing space is crowded. Everyone claims to be an expert. It has become a culture of over-promising and under-delivery. I had just left an eight and a half year stint at a broadcast television station. There I received a tremendous opportunity to work at the client level and witness how small to mid size businesses succeeded. However I was in a sales role and was limited in the amount of time I could spend on a particular account. I became especially intrigued with the digital side of the business and how it related to video. Knowing that all television programming would eventually be broadcasted over an IP based signal, I made the decision to start my own agency.
Focusing On The Data
Assembling A Team Of Versatile Marketers
In online marketing you usually have creative people and numbers people. At Ramp, we ideally look for people who are creative with numbers. Everything we do here is very calculated. We do our homework on key industry specfic benchmarks before a campaign goes live. Over the first 72 hours, campaigns are watched like hawks as we optimize all aspects in order to reach optimal levels as fast as possible.